Unity
rebranding, web design & web development
The Story
Unity Group is a big Polish IT company with over 20 years of experience. Once they decided to reach for the international markets they contacted us for a fresh take on their brand. The main goal was to create a new visual identity that better reflects Unit Group’s core values and presents them as an attractive & reliable IT partner for the upcoming years.
Scope of work
- Communication Strategy
- Brand Design
- Visual Identity Design
- Webdesign
- Web Development
New identity puts Unity Group right back on track.
We took time to do several workshops and gathered stakeholders’ insight. Only then we set out to reshape Unity Group’s legacy into their main advantage. Industry experience, IT know-how, organisational maturity and liability became serious brand communication assets.
Play to your strenghts
Together with Unity Group team we developed communication strategy for the upcoming years. Creating consistent and adequate vision supported by key visuals was the impulse to start the desired change inside and outside organisation. We worked with their internal team to find the best way to present Unity Group legacy and potential as advantages on today's competitive IT services market.
Fuel for a change
Unity Group works with some of the best known global and local companies that are the leaders in their industries. Once the strategic communication goals were defined we moved to developing a set of custom tools that would last for years. Unity Group marketing got support of printed and digital tools including separate formats dedicated to internal and external communication.
Enhanced web presence
- ClientUnity Group / Poland
- Scope of workConsulting, Brand Design, Communication Strategy, Visual Identity Design, Webdesign, UX Design, Web Development
- Year2018-2019
- IndustryIT and software