Wkręceni is a sports shop with 2 stores in Warsaw and webshop. They offer over 7 thousand products in cathegories like bikes, running, triathlon and fitness. We were responsive for redesigning their visual identity and lifting their communication process. The new identity was to represent a quality of pro sports shop that offers a proffesional customer service as well as expertise for its clients.
During our cooperation with Wkręceni we were presented with a task to design company's bike suits (Wkręceni team). It was a great fun to do and we would like to share the result with you.
We designed a detailed UX wireframes and new look for Wkręceni web shop. Following the brand & web strategy we took care of special solutions within the design that support content marketing.