Rubin Food Group

When your company is in top 10 businesses of the trade, the lack of designed, systematized and properly implemented corporate identity can seriously hinder your plans. People naturally tend to judge how you look and communicate externally before you will have the chance to meet them. Being aware of that Rubin Food Group trusted us with the task of redesigning their identity.

B2B VS. B2C

After the thorough business and brand analysis, also taking into consideration RFG plans for the future, we came up with the concept for Rubin Food brands family. It helps to effectively target specific products and services to specific groups: B2B and B2C.

SCOPE OF WORK

•  business & brand consulting
•  logo design
•  corporate identity design
•  web design

•  web development

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TIME IS MONEY

For over three months we carefully examined how client's company works and where our design can improve their service and image. It resulted in creating a mother brand with three subbrands - each with its distinct character. We designed and provided basic coomunication tools including printed forms like business cards or catalogues. Then we went on to transfer the new identity to delivery trucks, packaging and web. Eventually Rubin Food Group got the new brand image of ambitious and strong company that succesfully works with international clients.

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STUDIO LOCATION

Ul. Włodkowica 10/14
50-072 Wrocław
Poland

LET’S TALK

przemek@visual71.com  
or call:
Przemysław Pawlak
+48 662 206 588

VISUAL71

brand design studio
© 2015